Search Results - Chipp, Kerry

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  1. The influence of algorithmic technologies on perceptions of autonomy in consumer decision-making

    Published 2025
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  2. The influence of brand heritage versus brand innovation on consumer purchase intent

    Published 2025
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  3. Value creation along the customer journey at direct and indirect firm-contact touchpoints

    Published 2025
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  4. The impact of mobile banking application features and customer satisfaction on customer growth in South African banks

    Published 2025
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  5. Exploring the influence of indigenous knowledge systems on entrepreneurial innovation: An emerging market perspectives in the context of South African women entrepreneurs

    Published 2025
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  6. Investigating the possible interaction between black tax and financial strain (in relation to gender, age and work experience)

    Published 2026
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  7. The influence of behavioural biases on cryptocurrency adoption in South Africa

    Published 2026
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  8. Assessing inclusive leadership influence on inclusive climate and digital creativity in the public electricity generation industry

    Published 2026
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  9. Business models of non-MNC firms serving the BoP in South Africa

    Published 2013
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  10. Building consumer mobile money adoption and trust in conditions where infrastructures are unreliable

    Published 2013
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  11. The impact of Broad-Based Black Economic Empowerment on foreign direct investment inflows into South Africa

    Published 2013
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  12. Paradoxes experienced by women in management within a financial services institution

    Published 2013
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  13. An empirical test of the service-profit chain at the bottom of the pyramid

    Published 2013
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  14. The link between relative deprivation and lifestyle choices of affluent black South Africans

    Published 2013
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  15. The impact of long tail distribution in keyword selection on the effectiveness of sponsored search advertising

    Published 2013
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  16. The role of the marketer as a gatekeeper to digital media in South Africa: investment factor identification through structural equation modelling

    Published 2013
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  17. The influence of individual cultural value orientation on the evaluation of a retail store environment

    Published 2013
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  18. How to best serve the rural and small town middle class market in South Africa

    Published 2013
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  19. The impact of divestitures on companies share price and operating performance for companies listed on the JSE

    Published 2013
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  20. Marketing metrics use in South Africa

    Published 2013
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