Exploring influencee resonance with social media influencers

Other Authors: “…Kleyn, Nicola…”
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The influence of the top management team diversity on sensing and sensemaking of the external environment

Other Authors: “…Kleyn, Nicola…”
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Contact personnel versus the organisation : antecedents impacting relationship quality in the business-to-business context

Other Authors: “…Kleyn, Nicola…”
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Evaluating the effects of corporate reputation on employee engagement

Other Authors: “…Kleyn, Nicola…”
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Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets

Other Authors: “…Kleyn, Nicola…”
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Web marketing : South African marketers’ perceptions of social media, its impact and future role

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The evaluation of emotional intelligence competencies from the customers perspective

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Corporate reputation management : reconciling identity-image gaps

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Moving towards a new service development (NSD) framework for sustainable financial service offerings for the second economy

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Marketing in crisis : review of what skills brand manages in FMCG SA market deem essential and how the skills are effectively acquired

Other Authors: “…Kleyn, Nicola…”
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The relationship between buyer orientations and the influence tactics used by salespersons in adaptive selling - a replication with extension study

Other Authors: “…Kleyn, Nicola…”
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The role of branding SME start ups

Other Authors: “…Kleyn, Nicola…”
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Coping mechanism of South African women balancing managerial and motherhood roles

Other Authors: “…Kleyn, Nicola…”
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The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry

Other Authors: “…Kleyn, Nicola…”
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Entrepreneurial business opportunities that stem from the current trade imbalance between South Africa and Finland

Other Authors: “…Kleyn, Nicola…”
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The role of custom publishing in building customer-based brand equity

Other Authors: “…Kleyn, Nicola…”
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An investigation into place attachment in Newtown

Other Authors: “…Kleyn, Nicola…”
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Enhansing the brand building process for consumer commodity products through marketing and technical collaboration

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The role of personality traits and motivation in determining brand ambassador performance in the alcoholic beverage industry

Other Authors: “…Kleyn, Nicola…”
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The separation spiral : modelling voluntary turnover of women executives

Other Authors: “…Kleyn, Nicola…”
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