Building brand equity through brand identity in the architectural industry

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The relationship between relationship quality constructs, overall satisfaction and loyalty - an emerging market perspective of SME banking customers

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The interrelationships between selected relationship marketing constructs, customer engagement and behavioural intentions in the life insurance industry

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Leveraging big data analytics for competitive advantage in South African banking

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Drivers of the service recovery time zone of tolerance in a B2B context

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Negative consequences of using behavioural targeting in online personalised advertising

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Loyalty programmes as predictors of customer satisfaction, loyalty and advocacy in retail banking

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Effects of employees’ personal social media behaviour on corporate reputation and behavioural intention : the moderating role of ethical position

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Motivational factors, customer engagement and loyalty in the mobile instant messaging environment : moderating effect of application usage

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Big data analytics as a dynamic capability to enhance customer value management for sustainable competitive advantage

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Social axioms as antecedents of corporate reputation in South African banking

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Moderating effect of service innovation in the Unified Theory of Acceptance and Use of Technology model – a mobile banking app perspective

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From outsider to insider : how direct selling multinational enterprises leverage social capital to internationalise

Other Authors: “…Petzer, Danie…”
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