Digital media to inspire and sustain sport participation in urban areas by Rollinson, Benedict Douglas

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An exploratory study into human-centred design in new product development for low-income consumers by Pillay, Kuvendren

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Perceptions of value consumption of digital business platforms by informal sector Traders in South Africa by Makholwa, Clement

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Determinants of B2B brand image elements and the relationship to price premium in the agricultural sector of South Africa.

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The presence of and antecedents to bandwagon consumption behaviour among the South African black middle class in the context of luxury motor vehicles

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Consumer intentions of purchasing luxury brands versus counterfeits in South Africa

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Co-creation of value : the key drivers of value which customers seek and obtain from luxury brands and how these differ between genders

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Antecedents to the luxury purchase intentions of South African millennials

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The influence of social media communication on South African millennial consumer purchase intentions of motor vehicle brands

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Antecedents of saving behaviour among the black middle class in South Africa

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Factors that influence the consumer purchase decision to subscribe to a meal-kit delivery service

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Investigating the relationships between corporate image, customer-based brand equity, and purchase intention.

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The effect of fake news on the relationship between consumer-based brand equity and consumer responses to premium brands

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