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Conceptual framework for an advertising balanced scorecard : case of the mobile network communication industry in South Africa by Ayingono Moussavou, Sandra
Published 2009Other Authors: “…Terblanche-Smit, M.…”
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Fear-based advertising appeals : assessing execution styles of social marketing campaigns by Van Huyssteen, Lucea
Published 2010Other Authors: “…Terblanche-Smit, M.…”
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