Chaplin, M., & Brice, H. (2016). A critical evaluation of the contribution of psychographic measures as descriptor variables in the profiling of market segments for a specific industry. School of Management Studies.
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Chicago Style (17th ed.) Citation
Chaplin, Marilyn, and Helene Brice. A Critical Evaluation of the Contribution of Psychographic Measures as Descriptor Variables in the Profiling of Market Segments for a Specific Industry. School of Management Studies, 2016.
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MLA (9th ed.) Citation
Chaplin, Marilyn, and Helene Brice. A Critical Evaluation of the Contribution of Psychographic Measures as Descriptor Variables in the Profiling of Market Segments for a Specific Industry. School of Management Studies, 2016.
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Warning: These citations may not always be 100% accurate.