APA (7th ed.) Citation
Mowzer, Z., & Botha, E. (2016). The impact of electronic word-of-mouth in social networking sites on a high-involvement purchase: An empirical study of South African brides' intention to purchase the "once-in-a-lifetime" wedding dress. School of Management Studies.
Chicago Style (17th ed.) Citation
Mowzer, Zeenat, and Elsamaria Botha. The Impact of Electronic Word-of-mouth in Social Networking Sites on a High-involvement Purchase: An Empirical Study of South African Brides' Intention to Purchase the "Once-in-a-lifetime" Wedding Dress. School of Management Studies, 2016.
MLA (9th ed.) Citation
Mowzer, Zeenat, and Elsamaria Botha. The Impact of Electronic Word-of-mouth in Social Networking Sites on a High-involvement Purchase: An Empirical Study of South African Brides' Intention to Purchase the "Once-in-a-lifetime" Wedding Dress. School of Management Studies, 2016.
Warning: These citations may not always be 100% accurate.