Hlela, S., & Dlamini, S. (2020). The impact of brand equity on consumer buying behaviour among bottom of the pyramid consumers in South Africa: A case study of Parmalat yoghurt. School of Management Studies.
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Chicago Style (17th ed.) Citation
Hlela, Sinegugu, and Siphiwe Dlamini. The Impact of Brand Equity on Consumer Buying Behaviour Among Bottom of the Pyramid Consumers in South Africa: A Case Study of Parmalat Yoghurt. School of Management Studies, 2020.
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MLA (9th ed.) Citation
Hlela, Sinegugu, and Siphiwe Dlamini. The Impact of Brand Equity on Consumer Buying Behaviour Among Bottom of the Pyramid Consumers in South Africa: A Case Study of Parmalat Yoghurt. School of Management Studies, 2020.
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Warning: These citations may not always be 100% accurate.