Jacobsen, A., & Irwin, R. (2024). Values-driven marketing and IMC: How can emerging critical success factors from a values driven marketing approach bridge the divide between brand owners and brand implementers in the effective execution and application of IMC? Centre for Film and Media Studies.
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Chicago Style (17th ed.) Citation
Jacobsen, Anneleigh, and Ronald Irwin. Values-driven Marketing and IMC: How Can Emerging Critical Success Factors from a Values Driven Marketing Approach Bridge the Divide Between Brand Owners and Brand Implementers in the Effective Execution and Application of IMC? Centre for Film and Media Studies, 2024.
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MLA (9th ed.) Citation
Jacobsen, Anneleigh, and Ronald Irwin. Values-driven Marketing and IMC: How Can Emerging Critical Success Factors from a Values Driven Marketing Approach Bridge the Divide Between Brand Owners and Brand Implementers in the Effective Execution and Application of IMC? Centre for Film and Media Studies, 2024.
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Warning: These citations may not always be 100% accurate.