Wigram, N. F., & Brice, H. (2024). A study of the evaluation of advertising message effectiveness with particular reference to the life assurance industry in South Africa. Marketing.
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Chicago Style (17th ed.) Citation
Wigram, Nigel Francis, and H. Brice. A Study of the Evaluation of Advertising Message Effectiveness with Particular Reference to the Life Assurance Industry in South Africa. Marketing, 2024.
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MLA (9th ed.) Citation
Wigram, Nigel Francis, and H. Brice. A Study of the Evaluation of Advertising Message Effectiveness with Particular Reference to the Life Assurance Industry in South Africa. Marketing, 2024.
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Warning: These citations may not always be 100% accurate.