(2026). Effects of Integrated Marketing Communication Strategies on Selected Private Commercial Banks’ Performance through the Mediating Role of Brand Equity. African Journal of Economics and Business Research.
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Chicago Style (17th ed.) Citation
"Effects of Integrated Marketing Communication Strategies on Selected Private Commercial Banks’ Performance Through the Mediating Role of Brand Equity."
African Journal of Economics and Business Research 2026.
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MLA (9th ed.) Citation
"Effects of Integrated Marketing Communication Strategies on Selected Private Commercial Banks’ Performance Through the Mediating Role of Brand Equity."
African Journal of Economics and Business Research, 2026.
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Warning: These citations may not always be 100% accurate.