(2026). “Are They Really Influencing You?” How Beauty Influencers Drive Positive Consumer Behavior Toward Brand Social Commerce Through Parasocial Interaction. BBR - Brazilian Business Review.
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Chicago Style (17th ed.) Citation
"“Are They Really Influencing You?” How Beauty Influencers Drive Positive Consumer Behavior Toward Brand Social Commerce Through Parasocial Interaction."
BBR - Brazilian Business Review 2026.
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MLA (9th ed.) Citation
"“Are They Really Influencing You?” How Beauty Influencers Drive Positive Consumer Behavior Toward Brand Social Commerce Through Parasocial Interaction."
BBR - Brazilian Business Review, 2026.
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Warning: These citations may not always be 100% accurate.