The use of mobile phone advertising as an effective medium to reach the South African urban bottom of the pyramid

Subjects: “…Bop…”
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Unlocking public and private finance for financial inclusion for individuals at the bottom of the pyramid in Mbare, Zimbabwe by Horonga, Rutendo Fortunate

Subjects: “…BOP…”
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Managers’ less favourable attitude towards bottom of the pyramid (BOP) customers

Subjects: “…Bop…”
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Bottom of the Pyramid : profit versus welfare – metrics that matter

Subjects: “…Bottom of the pyramid (BoP)…”
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Factors influencing the adoption of mobile banking services at the Bottom of the Pyramid in South Africa

Subjects: “…Bottom of the pyramid (BoP)…”
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The effect of CSR initiatives on creating share of heart in BOP markets

Subjects: “…Bottom of the pyramid (BoP)…”
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Mobile banking and the financial services needs of the poor : an adoption framework

Subjects: “…Bottom of the pyramid (BoP)…”
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