The influence of brand heritage versus brand innovation on consumer purchase intent

Subjects: “…Consumer Trust…”
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Drivers of organic food purchase: trust, price, and quality

Subjects: “…Consumer trust…”
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A conceptual framework for the enhancement of trust in South Africa's fresh produce markets through the use of self-service technologies

Subjects: “…Consumer Trust…”
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The impact of secondary information on consumers’ willingness to pay for differentiated fresh lamb meat products in South Africa

Subjects: “…Consumer trust…”
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