Search Results - "Generative artificial intelligence (GenAI)"

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    Generative artificial intelligence (GenAI) to improve financial sustainability of South African universities

    Published 2026
    Subjects: “…Generative artificial intelligence (GenAI)…”
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    A framework to understand the role of generative AI to enhance customer experience and personalisation in marketing

    Published 2026
    Subjects: “…Generative artificial intelligence (GenAI)…”
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    Entrepreneurial education and entrepreneurial intention: mediated by self-efficacy and moderated by ChatGPT engagement

    Published 2026
    Subjects: “…Generative artificial intelligence (GenAI)…”
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    Exploring the personal adoption and use of generative artificial intelligence in work and decision-making by employees of multinational corporations : a technology acceptance model...

    Published 2025
    Subjects: “…Generative artificial intelligence (GenAI)…”
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    Influence of generative artificial intelligence on firm performance and mediating effect of dynamic capabilities

    Published 2026
    Subjects: “…Generative artificial intelligence (GenAI)…”
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