The role of the marketer as a gatekeeper to digital media in South Africa: investment factor identification through structural equation modelling

Subjects: “…Online advertising…”
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Understanding the Perspectives of Users, Advertisers and Ad Blocker Companies on Ad Block Usage by Mahmoud, Alaa Ahmed Ali

Subjects: “…Online Advertising…”
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An investigation into the influence of targeted-Facebook advertising through mobile devices on South African consumers' advertisement perceptions by Wicht, Alina

Subjects: “…Online advertising…”
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What Was That Brand? Exploring the Vampire Effect in Online Advertising by Soliman, Merna

Subjects: “…Online Advertising…”
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The Style of Decision: Consumer Wisdom and the mediating role of the Heuristic-Systematic Model of Information Processing in Clothes Shopping by Sakr, Nourane

Subjects: “…Heuristic-systematic model; information processing; consumer wisdom; fashion clothing involvement; purchase intention; online advertising…”
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The utilization of artificial intelligence in online advertising and its perceived effectiveness by Tahoun, Nouran

Subjects: “…Online advertising…”
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