The influence of hyper-personalisation in the banking sector on client trust and loyalty towards the bank’s brand

Subjects: “…Hyper-personalisation…”
Get full text

A framework to understand the role of generative AI to enhance customer experience and personalisation in marketing

Subjects: “…Personalisation…”
Get full text

The impact of ai-driven hyper-personalisation within loyalty programs in South Africa

Subjects: “…Hyper-Personalisation…”
Get full text

The impact of vehicle telematics-based insurance rewards on the driving behaviour of short-term insurance policyholders by Ndlovu, Mbongeni

Subjects: “…Personalised insurance premiums…”
Get full text

Assessing inter-method agreement of drug-based phenotyping metrics between dried blood spot and plasma sampling

Subjects: “…Personalised Medicine…”
Get full text

Development of a data analytics-driven information system for instant, temporary personalised discount offers by Els, Zandaline

Subjects: “…Personalised discount offers…”
Get full text

Rethinking HIV/AIDS pre-test counselling in South Africa

Subjects: “…Personalised risk-reduction plan…”
Get full text
Get full text