The moderating influence of perceived risk in the relationship between trust in SMEs and consumers’ purchase intention in an e-commerce context

Subjects: “…Purchase Intention…”
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The effect of sport sponsorship, sponsor awareness and corporate image on intention to purchase sponsor's products

Subjects: “…Purchase intention…”
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The “Made in Egypt” Label Effect on Egyptian Consumers’ Purchase Intention by Khela, Mirna Ibrahim

Subjects: “…Purchase intention…”
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The impact of brand equity on consumer buying behaviour among bottom of the pyramid consumers in South Africa: A case study of Parmalat yoghurt by Hlela, Sinegugu

Subjects: “…Purchase intention…”
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The influence of brand heritage versus brand innovation on consumer purchase intent

Subjects: “…Consumer Purchase Intention…”
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The impact of advertising controllable elements on consumers' attitude towards the advertisement, brand and purchase intention by Arshad, Suhaila

Subjects: “…purchase intention…”
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A quantitative analysis of Augmented Reality visual merchandising on online purchase intention: A consumer neuroscience approach by Abbott, Lara Elizabeth

Subjects: “…Purchase Intention…”
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The influence of perceived social norms and the availability heuristic on consumer insurance decisions

Subjects: “…Purchase intention…”
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Validation of a scale to measure consumers’ perceptions of clothing retailers' corporate social responsibility (CSR) in South Africa

Subjects: “…Purchase intention…”
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Drivers of organic food purchase: trust, price, and quality

Subjects: “…Purchase intention…”
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The impact of ai-driven hyper-personalisation within loyalty programs in South Africa

Subjects: “…Purchase intention…”
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Investigating the factors that drive social commerce purchase intention amongst the millennials in South Africa by Kiza, Melikhaya

Subjects: “…Social commerce, Marketing 4.0, Social media, Social commerce characteristics, Electronic commerce, Millennial, Purchase intention…”
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The Style of Decision: Consumer Wisdom and the mediating role of the Heuristic-Systematic Model of Information Processing in Clothes Shopping by Sakr, Nourane

Subjects: “…Heuristic-systematic model; information processing; consumer wisdom; fashion clothing involvement; purchase intention; online advertising…”
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The moderating effect of social presence on consumer brand trust and purchase intention in SMEs

Subjects: “…Purchase Intention…”
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The impact of consumers' sustainability consciousness on sustainable purchase intention amongst Gen Z in the South African fashion retail market by Williams, Mymoena

Subjects: “…Sustainable purchase intention…”
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The relevance of sustainability labeling for Chinese consumers perception of the luxuriousness of, and purchase intent for sustainabilitu-labelled exotic leather accessories

Subjects: “…purchase intent…”
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Exploring the predictors of sustainable fast fashion purchase intention : an investigation using the theory of planned behaviour among South African consumers

Subjects: “…Consumer purchasing intention…”
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Luxury value perceptions that drive South African female consumers' purchase intent for luxury exotic leather accesories

Subjects: “…Purchasing intent…”
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The role of knowledge and importance of country-of-origin information in female consumers’ purchase intent of exotic crocodile leather accessories

Subjects: “…Purchase intent…”
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The interplay of visual and auditory cues, telepresence, customisation and product information on South African millennials' online sensory experiences and clothing purchase intent...

Subjects: “…clothing purchase intentions…”
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