The mobile pillars of sexual relationships. Pleasures and pressures: the practice of sexting in a gendered society amongst young people in South Africa. by Antonie, Cecile Olive

“…The data garnered from this study confirms that the rules of impression management and reciprocity and exchange apply in the era of social media in that sexting is a practice of social exchange whereby participants try to create the best possible persona, in order to form and secure relationships. Young people negotiate social obligations, status and power in a gendered society in relation to gift-exchange and reciprocity on mobile devices. …”
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