Code choice in Egyptian TV advertisements by Younes, Mostafa

“…This study employs a qualitative analysis design with some frequency count to demonstrate the language varieties that are used in TV advertisements. Badawi’s 1973 model is used as a framework of analysis, where he proposed a continuum of five levels of Arabic. …”
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An investigation into the influence of targeted-Facebook advertising through mobile devices on South African consumers' advertisement perceptions by Wicht, Alina

Subjects: “…Online advertising…”
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The Effects of Native Advertising Disclosure and Advertising Recognition on Perceptions of News Story and News Website Credibility: A Consumer Neuroscience Approach by Mule, Jessica Loko

Subjects: “…Native Advertising…”
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Food & beverages advertising viewed by Egyptian children: A content analysis by Rady, Mona

Subjects: “…Elaboration Likelihood Model…”
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The role of the marketer as a gatekeeper to digital media in South Africa: investment factor identification through structural equation modelling

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The impact of complimentary advertising strategies on sponsored search advertisement

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The impact of advertising controllable elements on consumers' attitude towards the advertisement, brand and purchase intention by Arshad, Suhaila

“…Fuel companies can take advantage of the advertising elements that have direct bearing – and are within their control – to make impactful advertisements to attract customers. …”
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An optimal media model based upon attitudinal segmentation by Manville, Richard

Subjects: “…Advertising media planning -- Mathematical models…”
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The Stimulus–Organism–Response (S–O–R) Model in the Context of the ASMR Advertising Experience: A Qualitative Study

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Interpretation of campaign briefs between South African financial services and advertising agencies

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Consumer Race & Multiculturation : do racially ambiguous models drive greater advertising effectiveness across all races in an organic multicultural market?

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n Empiriese ondersoek na die geldigheid van die teorie onderliggend aan die 'Conversion Model' ten opsigte van handelsmerkgetrouheid by Baard, Carina

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Female role portrayal in South African magazine advertisements

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The utilization of artificial intelligence in online advertising and its perceived effectiveness by Tahoun, Nouran

“…Process model of AI utilization in online advertising is the conceptual model of the study, which is developed from the previous literature. …”
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The application of sense-making theory to advertising : an exploratory case study by Watson, James Alexander

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The role of social capital in career management in the global digital advertising industry

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The effect of the level of fear appeal on attitude towards advertising and behavioural intention by De Villiers, Elizabeth Nicolette

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Promoting Climate Change Mitigation & Supporting NGOs: Converging the Theory of Planned Behavior & the Elaboration Likelihood Model by Halawa, Passant Mostafa

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Musical networks : the case for a neural network methodology in advertisement music research by Olivier, Hannelore

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