The impact of complimentary advertising strategies on sponsored search advertisement

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Code choice in Egyptian TV advertisements by Younes, Mostafa

“…This study examines the code choice made by content producers in Egyptian television (TV) advertisements. …”
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The influence of musical congruity in advertising on atitude and intent by De Villiers, Engela

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The application of sense-making theory to advertising : an exploratory case study by Watson, James Alexander

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Is natural good for you? Myths, perceptions and science in advertising, marketing and the media by Frost, Jennifer

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The value of personified celebrity endorsers to brand endorsement and their effect on the brand and the personified celebrity endorser

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The adoption of artificial intelligence in programmatic advertising in South Africa based on relative ease and usefulness using the diffusion of technology theory

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Consumer Race & Multiculturation : do racially ambiguous models drive greater advertising effectiveness across all races in an organic multicultural market?

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An approach to improving marketing campaign effectiveness and customer experience using geospatial analytics by Brink, Michael Philippus

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Media influence on parental understanding of optimal nutrition for their young children

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The relevance of traditional literary theory for brand storytelling in the South African context by Turner, Talbot

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Control measures in South Africa surrounding the tobacco and alcoholic beverage industry by Wilson, Ryan Leslie

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The Weblight-District : a study of how women use the internet to work independently as sex workers, their investments in this kind of work, and the challenges this poses by Van Rooi, Wildo Alvir

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The long tail model and niche journalism in South Africa: A case study by Goff, Edward Vincent

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The role of newspaper websites in the British regional press with reference to South African realities by Du Bois, Pierre Willem

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Wish-fulfilling medicine : legal and bioethical perspectives with reference to the practice of cosmetic surgery

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Web marketing : South African marketers’ perceptions of social media, its impact and future role

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An evaluation of the recruitment and selection policies and practices of the National Health Insurance Authority. A case study of the Brong-Ahafo Region. by Asafo-Adjei, Birago

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Social identity complexity and sports fans

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Diffusion of additive manufacturing in Gauteng, South Africa

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