Understanding the role of emotion in viral marketing by Chohan, Raeesah

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Global versus local brands in South Africa: an empirical analysis of consumer perceptions by Coetzee, Zandereen

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Implicit and explicit attitudes: an examination of the efficacy of anti-sugar public health campaigns by Kaplan, Michael

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Customer resistance to chatbots in financial services: a social exchange theory perspective by Patel, Kayla

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