Skip to content
Home
Search
Guides
Journals
Learning
FRELIP Discovery Search
Open Access Catalog for African Scholarship
Understanding the role of emot...
Cite this
Text this
Email this
Print
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Save to List
Permanent link
Export Ready —
Full Text Available
Access Repository
Note:
Clicking the button above will open the full text document at the original institutional repository in a new window.
Understanding the role of emotion in viral marketing
Includes abstract.
Saved in:
Bibliographic Details
Main Author:
Chohan, Raeesah
Other Authors:
Botha, Elsamari
Format:
Thesis
Language:
English
Published:
Marketing
2014
Subjects:
Marketing
Tags:
Add Tag
No Tags, Be the first to tag this record!
Holdings
Description
Comments
Similar Items
Staff View
Internet
http://hdl.handle.net/11427/5815
Similar Items
Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits
Published: (2025)
Case Study of Emotion-Based Charitable Foundation Communication: Consumer Evaluation of Emotional Content Used in Digital Communication
Published: (2026)
The role of content marketing on the vehicle insurance industry
by: Gcabashe, Thuso
Published: (2021)
Authenticity under Emotional Strain in Social Services Leadership
Published: (2026)
Understanding the role of network effects in digital platforms to unlock market access for smallholder farmers
Published: (2025)