Full Text Available

Note: Clicking the button above will open the full text document at the original institutional repository in a new window.

Understanding the role of emotion in viral marketing

Includes abstract.

Saved in:
Bibliographic Details
Main Author: Chohan, Raeesah
Other Authors: Botha, Elsamari
Format: Thesis
Language:English
Published: Marketing 2014
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!