Channels “Are They Really Influencing You?” How Beauty Influencers Drive Positive Consumer Behavior Toward Brand Social Commerce Through Parasocial Interaction
PHENOMENON MARKETING: A STUDY OF THE RELATIONSHIP BETWEEN PARASOCIAL INTERACTION, PSYCHOLOGICAL WELL-BEING AND CONSUMER LOYALTY
BIBLIOMETRIC ANALYSIS OF PUBLICATIONS IN THE FIELD OF ARTIFICIAL INTELLIGENCE AND CONSUMER BEHAVIOR
BEHAVIORAL FACTORS INFLUENCING INVESTMENT DECISIONS: A SYSTEMATIC REVIEW USING PRISMA
THE EFFECT OF PERCEIVED SERVICE QUALITY, PERCEIVED VALUE AND CUSTOMER SATISFACTION ON BEHAVIORAL INTENTION IN BRANCHES OF A COFFEE BRAND
THE IMPACT OF E-CRM APPLICATIONS ON CONSUMER PURCHASING BEHAVIOR: STUDY CASE TRENDYOL IN ANKARA, TURKIYE
Digital Marketing Strategies to Meet Digital Consumers’ Behavior in the New Era: Challenges, Path, and Interventions to Navigate the Technological and Social Turbulence
Unicorns—what drives multibillion-dollar valuations?
THE ROLE OF PERCEIVED EASE OF USE AND PERCEIVED RISK TOWARDS E-COMMERCE PAYLATER ADOPTION IN INDONESIA
Is Cost Competitiveness a Sufficient Driving Force for Croatian Exports?
News Media Brand Equity in a New Media Environment
An Examination of Generation Z's Brand Loyalty: The Case of Gloria Jean's and Espressolab
Industry-University-Research collaboration networks: the identification and driving factors of key technologies
Management Behavior Required for Creating Social Value in the UAE
IMPACT OF LIVE STREAMING ON IMPULSE BUYING BEHAVIOR IN BANGLADESH
INVESTMENT BEHAVIOR OF CORPORATE PROFESSIONALS TOWARDS MUTUAL FUNDS IN INDIA
COGNITIVE BIASES IN VOTING BEHAVIOR AND THEIR REFLECTION ON POLITICAL MARKETING ACTIVITIES
A QUALITATIVE RESEARCH TO EXPLORE BEHAVIORS RELATED TO THE DARK SIDE OF LEADERSHIP
Driving the Future of Healthcare: Electric Vehicles, Data-Driven Marketing, and Financial Innovation in Pharmaceutical Value Chains
The Influence of Tax Governance on Tax Morale in Algeria: A Field Study
The Role of Educational Leadership in Influencing Student Retention in Higher Education Institutions
Rethinking Ethnocentric Buying Behaviour: The Limited Role of Brand Image in Domestic Product Preferences by Chahal, S., & Narwal, M.
Influencing factors and group differences in medical data sharing in clinical research scenarios
The Influence of Religiosity on Financial Reporting Quality Across Countries: The Moderating Effect of Legal Origin
The digital transformation of the healthcare industry: exploring the rise of emerging platform ecosystems and their influence on the role of patients
