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Understanding Web 3.0 - the Semantic Web : how the evolution to a third generation of the Web will impact upon the Internet and media environment within a global and South African context

Includes bibliographical references (leaves 158-174).

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Bibliographic Details
Main Author: Chetty, Lee-Roy
Format: Thesis
Language:English
Published: Centre for Film and Media Studies 2014
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access_status_str Open Access
author Chetty, Lee-Roy
author_browse Chetty, Lee-Roy
author_facet Chetty, Lee-Roy
author_sort Chetty, Lee-Roy
collection Thesis
description Includes bibliographical references (leaves 158-174).
format Thesis
id oai:open.uct.ac.za:11427/10232
institution University of Cape Town (South Africa)
language eng
last_indexed 2026-06-10T12:33:49.949Z
license_str Not specified — see source repository
provenance_str_mv Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository
publishDate 2014
publishDateRange 2014
publishDateSort 2014
publisher Centre for Film and Media Studies
publisherStr Centre for Film and Media Studies
record_format dspace
source_str UCTD — University of Cape Town Open Access Repository
spelling oai:open.uct.ac.za:11427/10232 Understanding Web 3.0 - the Semantic Web : how the evolution to a third generation of the Web will impact upon the Internet and media environment within a global and South African context Chetty, Lee-Roy Media Studies Includes bibliographical references (leaves 158-174). This thesis examines the potential evolution of the current version of the Internet, popularly referred to as Web 2.0, to a third generation of the Web, referred to as the Semantic Web or Web 3.0. The paper provides an overview of the change in architecture and structure that the current version of the Web will need to undergo in the form of a standardised ontology development in order for the Web to evolve. The evolution to a third generation of the Web will ultimately improve the overall user experience both within a global and South African online context, through the innovation and development of Semantic Web technologies and capabilities. The thesis also discusses the role of the political economy of media and how this concept needs to be refreshed in terms of dealing with the advent of 'new' or digital media which are characterised by the Internet. The role of traditional media is also discussed and how, due to the advent of the Internet, there has been a movement away from a model of traditional centralised media to one of a more decentralised model. The challenges of intellectual property rights and copyright are analysed in terms of online users developing their own content online in the form of user generated content and how, through the evolution to a Web 3.0 version of the Internet, these challenges can be potentially solved through the use of Semantic Web innovation and technologies. One of the major challenges which Web 2.0 currently faces is that of privacy infringement, but through the adoption of Semantic Web technology these challenges which currently affect all users on the Web can potentially be solved. Finally, the paper looks at the way that South African online users interact with the Internet and how the potential evolution to a third generation of the Web could potentially impact their user behaviour online. 2014-12-27T14:10:57Z 2014-12-27T14:10:57Z 2011 Master Thesis Masters MA http://hdl.handle.net/11427/10232 eng application/pdf Centre for Film and Media Studies Faculty of Humanities University of Cape Town
spellingShingle Media Studies
Chetty, Lee-Roy
Understanding Web 3.0 - the Semantic Web : how the evolution to a third generation of the Web will impact upon the Internet and media environment within a global and South African context
thesis_degree_str Master's
title Understanding Web 3.0 - the Semantic Web : how the evolution to a third generation of the Web will impact upon the Internet and media environment within a global and South African context
title_full Understanding Web 3.0 - the Semantic Web : how the evolution to a third generation of the Web will impact upon the Internet and media environment within a global and South African context
title_fullStr Understanding Web 3.0 - the Semantic Web : how the evolution to a third generation of the Web will impact upon the Internet and media environment within a global and South African context
title_full_unstemmed Understanding Web 3.0 - the Semantic Web : how the evolution to a third generation of the Web will impact upon the Internet and media environment within a global and South African context
title_short Understanding Web 3.0 - the Semantic Web : how the evolution to a third generation of the Web will impact upon the Internet and media environment within a global and South African context
title_sort understanding web 3 0 the semantic web how the evolution to a third generation of the web will impact upon the internet and media environment within a global and south african context
topic Media Studies
url http://hdl.handle.net/11427/10232
work_keys_str_mv AT chettyleeroy understandingweb30thesemanticwebhowtheevolutiontoathirdgenerationofthewebwillimpactupontheinternetandmediaenvironmentwithinaglobalandsouthafricancontext