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Finding creative ways to improve member satisfaction and retain the 18 to 35 year olds within a medical scheme in South Africa
Includes bibliographical references (leaves 160-164).
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| Main Author: | |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
Department of Mechanical Engineering
2014
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| _version_ | 1867613212320464896 |
|---|---|
| access_status_str | Open Access |
| author | Deacon, Len |
| author2 | Shaw, Corrinne |
| author_browse | Deacon, Len Shaw, Corrinne |
| author_facet | Shaw, Corrinne Deacon, Len |
| author_sort | Deacon, Len |
| collection | Thesis |
| description | Includes bibliographical references (leaves 160-164). |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/10369 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:32:33.381Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2014 |
| publishDateRange | 2014 |
| publishDateSort | 2014 |
| publisher | Department of Mechanical Engineering |
| publisherStr | Department of Mechanical Engineering |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/10369 Finding creative ways to improve member satisfaction and retain the 18 to 35 year olds within a medical scheme in South Africa Deacon, Len Shaw, Corrinne Includes bibliographical references (leaves 160-164). On the surface it would appear that the Government's intention to attract more members to medical schemes has not been successful as hoped, with membership remaining relatively constant but with an increase shift in the profile of most schemes. More specifically, the 18 to 35 year old population appears to be increasingly reluctant to participate in medical schemes. It has become ever more difficult to attract and retain these members and it seems that the needs of this particular segment are not being met. Due to this apparent lack of both understanding and the meeting of the needs of this segment, the outcome of an investigation into the perceptions, attitudes and needs of these members, together with what motivates these segments, requires closer analysis. The intention of this study is to improve customer loyalty within this segment. 2014-12-28T14:53:39Z 2014-12-28T14:53:39Z 2008 Master Thesis Masters MIndAdmin http://hdl.handle.net/11427/10369 eng application/pdf Department of Mechanical Engineering Faculty of Engineering and the Built Environment University of Cape Town |
| spellingShingle | Deacon, Len Finding creative ways to improve member satisfaction and retain the 18 to 35 year olds within a medical scheme in South Africa |
| thesis_degree_str | Master's |
| title | Finding creative ways to improve member satisfaction and retain the 18 to 35 year olds within a medical scheme in South Africa |
| title_full | Finding creative ways to improve member satisfaction and retain the 18 to 35 year olds within a medical scheme in South Africa |
| title_fullStr | Finding creative ways to improve member satisfaction and retain the 18 to 35 year olds within a medical scheme in South Africa |
| title_full_unstemmed | Finding creative ways to improve member satisfaction and retain the 18 to 35 year olds within a medical scheme in South Africa |
| title_short | Finding creative ways to improve member satisfaction and retain the 18 to 35 year olds within a medical scheme in South Africa |
| title_sort | finding creative ways to improve member satisfaction and retain the 18 to 35 year olds within a medical scheme in south africa |
| url | http://hdl.handle.net/11427/10369 |
| work_keys_str_mv | AT deaconlen findingcreativewaystoimprovemembersatisfactionandretainthe18to35yearoldswithinamedicalschemeinsouthafrica |