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What mediates the effects of market orientation on performance? : the case of high technology companies in South Africa
Includes abstract.
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
School of Management Studies
2015
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| _version_ | 1867613195841044480 |
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| access_status_str | Open Access |
| author | Heyns-Nell, Charlène |
| author2 | Burgess, Steven Michael |
| author_browse | Burgess, Steven Michael Heyns-Nell, Charlène |
| author_facet | Burgess, Steven Michael Heyns-Nell, Charlène |
| author_sort | Heyns-Nell, Charlène |
| collection | Thesis |
| description | Includes abstract. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/11882 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:32:17.361Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2015 |
| publishDateRange | 2015 |
| publishDateSort | 2015 |
| publisher | School of Management Studies |
| publisherStr | School of Management Studies |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/11882 What mediates the effects of market orientation on performance? : the case of high technology companies in South Africa Heyns-Nell, Charlène Burgess, Steven Michael Management Studies and Business Science Includes abstract. Includes bibliographical references (p. 149-222). Conventional market orientation philosophy holds that behavioural and philosophical/cultural aspects of marketing are fundamental to an organisation. Prior research on strategic orientation in marketing research has focused on the construct of market orientation, which has been shown to have strong positive relations on business performance. In the present research, the effects of market orientation on performance are assessed concurrently with two other types of strategic orientation: technology orientation and learning orientation. In addition, we assess the mediating properties of entrepreneurship and innovativeness on the relationship of these three types of strategic orientation on business performance. 2015-01-10T06:44:32Z 2015-01-10T06:44:32Z 2009 Doctoral Thesis Doctoral PhD http://hdl.handle.net/11427/11882 eng application/pdf School of Management Studies Faculty of Commerce University of Cape Town |
| spellingShingle | Management Studies and Business Science Heyns-Nell, Charlène What mediates the effects of market orientation on performance? : the case of high technology companies in South Africa |
| thesis_degree_str | Doctoral |
| title | What mediates the effects of market orientation on performance? : the case of high technology companies in South Africa |
| title_full | What mediates the effects of market orientation on performance? : the case of high technology companies in South Africa |
| title_fullStr | What mediates the effects of market orientation on performance? : the case of high technology companies in South Africa |
| title_full_unstemmed | What mediates the effects of market orientation on performance? : the case of high technology companies in South Africa |
| title_short | What mediates the effects of market orientation on performance? : the case of high technology companies in South Africa |
| title_sort | what mediates the effects of market orientation on performance the case of high technology companies in south africa |
| topic | Management Studies and Business Science |
| url | http://hdl.handle.net/11427/11882 |
| work_keys_str_mv | AT heynsnellcharlene whatmediatestheeffectsofmarketorientationonperformancethecaseofhightechnologycompaniesinsouthafrica |