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Barack Obama's rise to power : reinventing political campaigns
Includes abstract.
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Centre for Film and Media Studies
2015
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| Subjects: | |
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| _version_ | 1867614328460410880 |
|---|---|
| access_status_str | Open Access |
| author | Araujo-Quintero, Carolina |
| author_browse | Araujo-Quintero, Carolina |
| author_facet | Araujo-Quintero, Carolina |
| author_sort | Araujo-Quintero, Carolina |
| collection | Thesis |
| description | Includes abstract. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/11897 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:50:18.005Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2015 |
| publishDateRange | 2015 |
| publishDateSort | 2015 |
| publisher | Centre for Film and Media Studies |
| publisherStr | Centre for Film and Media Studies |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/11897 Barack Obama's rise to power : reinventing political campaigns Araujo-Quintero, Carolina Media Theory and Practice Includes abstract. Includes bibliographical references. This research paper uses content analysis to analyse the subtext of Obama's campaign messages and virtual ethnography to analyse the way that information technology was used to further his campaign's goals. The findings suggest that while historic forces, such as economic turbulence and the unpopularity of outgoing President George W Bush, helped propel Obama to power, his campaign was nonetheless revolutionary. It will be argued that it contained several elements of trail blazing innovation that are likely to redefine political communications in the U.S and globally. 2015-01-10T06:50:57Z 2015-01-10T06:50:57Z 2009 Master Thesis Masters MA http://hdl.handle.net/11427/11897 eng application/pdf Centre for Film and Media Studies Faculty of Humanities University of Cape Town |
| spellingShingle | Media Theory and Practice Araujo-Quintero, Carolina Barack Obama's rise to power : reinventing political campaigns |
| thesis_degree_str | Master's |
| title | Barack Obama's rise to power : reinventing political campaigns |
| title_full | Barack Obama's rise to power : reinventing political campaigns |
| title_fullStr | Barack Obama's rise to power : reinventing political campaigns |
| title_full_unstemmed | Barack Obama's rise to power : reinventing political campaigns |
| title_short | Barack Obama's rise to power : reinventing political campaigns |
| title_sort | barack obama s rise to power reinventing political campaigns |
| topic | Media Theory and Practice |
| url | http://hdl.handle.net/11427/11897 |
| work_keys_str_mv | AT araujoquinterocarolina barackobamasrisetopowerreinventingpoliticalcampaigns |