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An exploratory study of branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations
Includes abstract.
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| Main Author: | |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
Department of Social Development
2015
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| _version_ | 1867613195843141632 |
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| access_status_str | Open Access |
| author | Rehse, Kerryn Lynn |
| author2 | Atmore, Eric |
| author_browse | Atmore, Eric Rehse, Kerryn Lynn |
| author_facet | Atmore, Eric Rehse, Kerryn Lynn |
| author_sort | Rehse, Kerryn Lynn |
| collection | Thesis |
| description | Includes abstract. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/11968 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:32:17.361Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2015 |
| publishDateRange | 2015 |
| publishDateSort | 2015 |
| publisher | Department of Social Development |
| publisherStr | Department of Social Development |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/11968 An exploratory study of branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations Rehse, Kerryn Lynn Atmore, Eric Social Policy and Management Includes abstract. Includes bibliographical references. This purpose of this research study was to explore the marketing and branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations. Utilising a qualitative research design, two forms of qualitative data collection methods were used. Data was collected through a self-administered electronic questionnaire and face-to-face interviews. The electronic questionnaire was designed using an online survey tool (ESurveyPro). The tools were used to exploretheperceptions of marketing and branding held by management in the development and housing non-profit sector in the Western Cape Province, South Africa. The population for this research study was registered non-profit organisations that operated in the development and housing sector in the Western Cape Province. 2015-01-10T13:30:06Z 2015-01-10T13:30:06Z 2012 Master Thesis Masters MSocSc http://hdl.handle.net/11427/11968 eng application/pdf Department of Social Development Faculty of Humanities University of Cape Town |
| spellingShingle | Social Policy and Management Rehse, Kerryn Lynn An exploratory study of branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations |
| thesis_degree_str | Master's |
| title | An exploratory study of branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations |
| title_full | An exploratory study of branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations |
| title_fullStr | An exploratory study of branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations |
| title_full_unstemmed | An exploratory study of branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations |
| title_short | An exploratory study of branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations |
| title_sort | exploratory study of branding techniques used by registered western cape sic development and housing non profit organisations |
| topic | Social Policy and Management |
| url | http://hdl.handle.net/11427/11968 |
| work_keys_str_mv | AT rehsekerrynlynn anexploratorystudyofbrandingtechniquesusedbyregisteredwesterncapesicdevelopmentandhousingnonprofitorganisations AT rehsekerrynlynn exploratorystudyofbrandingtechniquesusedbyregisteredwesterncapesicdevelopmentandhousingnonprofitorganisations |