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Alignment of human competencies with mobile technology and business strategy in women-led SMEs

Includes bibliographical references.

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Bibliographic Details
Main Author: Ajumobi , O Deborah
Other Authors: Kyobe, Michael
Format: Thesis
Language:English
Published: Department of Information Systems 2015
Subjects:
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access_status_str Open Access
author Ajumobi , O Deborah
author2 Kyobe, Michael
author_browse Ajumobi , O Deborah
Kyobe, Michael
author_facet Kyobe, Michael
Ajumobi , O Deborah
author_sort Ajumobi , O Deborah
collection Thesis
description Includes bibliographical references.
format Thesis
id oai:open.uct.ac.za:11427/13221
institution University of Cape Town (South Africa)
language eng
last_indexed 2026-06-10T12:32:13.078Z
license_str Not specified — see source repository
provenance_str_mv Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository
publishDate 2015
publishDateRange 2015
publishDateSort 2015
publisher Department of Information Systems
publisherStr Department of Information Systems
record_format dspace
source_str UCTD — University of Cape Town Open Access Repository
spelling oai:open.uct.ac.za:11427/13221 Alignment of human competencies with mobile technology and business strategy in women-led SMEs Ajumobi , O Deborah Kyobe, Michael Information Systems Includes bibliographical references. Studies show that women entrepreneurs are constrained and faced with challenges that inhibit the growth and performance of their businesses. Such challenges include race and gender differences, inadequate education, family responsibilities, lack of access to capital and other socio-cultural factors. However, with their human competencies, mobile technology and the appropriate business strategy, women-led small and medium-sized Enterprises (SMEs) can steer their businesses to better performance. While the need for SMEs to align these three elements (human competencies, mobile technology and business strategy) has been suggested, there is limited knowledge on how SMEs can achieve this; no studies, to the author’s knowledge, have examined this in women-led SMEs. This study therefore sought to fill this gap by investigating how women-led SMEs can best align these three elements to enhance their business performance. In light of this, extensive literature review and theoretical work on the phenomenon was conducted. Given the existence of the interplay between these three elements (human competencies, mobile technology and business strategy), the study adopted the perspective of alignment as Gestalts as the most appropriate method in determining the best way women-led SMEs may align these three aspects. 2015-07-01T08:55:16Z 2015-07-01T08:55:16Z 2014 Master Thesis Masters MCom http://hdl.handle.net/11427/13221 eng application/pdf Department of Information Systems Faculty of Commerce University of Cape Town
spellingShingle Information Systems
Ajumobi , O Deborah
Alignment of human competencies with mobile technology and business strategy in women-led SMEs
thesis_degree_str Master's
title Alignment of human competencies with mobile technology and business strategy in women-led SMEs
title_full Alignment of human competencies with mobile technology and business strategy in women-led SMEs
title_fullStr Alignment of human competencies with mobile technology and business strategy in women-led SMEs
title_full_unstemmed Alignment of human competencies with mobile technology and business strategy in women-led SMEs
title_short Alignment of human competencies with mobile technology and business strategy in women-led SMEs
title_sort alignment of human competencies with mobile technology and business strategy in women led smes
topic Information Systems
url http://hdl.handle.net/11427/13221
work_keys_str_mv AT ajumobiodeborah alignmentofhumancompetencieswithmobiletechnologyandbusinessstrategyinwomenledsmes