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Public relations via Twitter : an analysis of South African commercial organisations
Background: As more people are using mobile phones to receive and read news, Twitter has become a popular communication tool, particularly for commercial brands in South Africa. This thesis investigates twelve South African organisations’ use of Twitter. It portrays Twitter as an informational netwo...
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| Format: | Thesis |
| Language: | English |
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Centre for Film and Media Studies
2015
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| _version_ | 1867614138934493184 |
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| access_status_str | Open Access |
| author | Moyo, Lungile |
| author2 | Bosch, Tanja E |
| author_browse | Bosch, Tanja E Moyo, Lungile |
| author_facet | Bosch, Tanja E Moyo, Lungile |
| author_sort | Moyo, Lungile |
| collection | Thesis |
| description | Background: As more people are using mobile phones to receive and read news, Twitter has become a popular communication tool, particularly for commercial brands in South Africa. This thesis investigates twelve South African organisations’ use of Twitter. It portrays Twitter as an informational network that allows conversational communication. It seeks to identify how commercial brands in South Africa use Twitter as a public relations/communication tool. Aim and Objective: In attempt to learn whether current South African tweets among certain organisations follow Western practices of public relations, the study aims to understand and identify how commercial brands in South Africa communicate with their publics through Twitter. Revealing the content of these organisations’ tweets facilitated the fulfilment of this objective. |
| format | Thesis |
| id | oai:open.uct.ac.za:11427/13768 |
| institution | University of Cape Town (South Africa) |
| language | eng |
| last_indexed | 2026-06-10T12:47:17.259Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository |
| publishDate | 2015 |
| publishDateRange | 2015 |
| publishDateSort | 2015 |
| publisher | Centre for Film and Media Studies |
| publisherStr | Centre for Film and Media Studies |
| record_format | dspace |
| source_str | UCTD — University of Cape Town Open Access Repository |
| spelling | oai:open.uct.ac.za:11427/13768 Public relations via Twitter : an analysis of South African commercial organisations Moyo, Lungile Bosch, Tanja E Film and Media Studies Background: As more people are using mobile phones to receive and read news, Twitter has become a popular communication tool, particularly for commercial brands in South Africa. This thesis investigates twelve South African organisations’ use of Twitter. It portrays Twitter as an informational network that allows conversational communication. It seeks to identify how commercial brands in South Africa use Twitter as a public relations/communication tool. Aim and Objective: In attempt to learn whether current South African tweets among certain organisations follow Western practices of public relations, the study aims to understand and identify how commercial brands in South Africa communicate with their publics through Twitter. Revealing the content of these organisations’ tweets facilitated the fulfilment of this objective. 2015-08-15T05:32:44Z 2015-08-15T05:32:44Z 2015 Master Thesis Masters MA http://hdl.handle.net/11427/13768 eng application/pdf Centre for Film and Media Studies Faculty of Humanities University of Cape Town |
| spellingShingle | Film and Media Studies Moyo, Lungile Public relations via Twitter : an analysis of South African commercial organisations |
| thesis_degree_str | Master's |
| title | Public relations via Twitter : an analysis of South African commercial organisations |
| title_full | Public relations via Twitter : an analysis of South African commercial organisations |
| title_fullStr | Public relations via Twitter : an analysis of South African commercial organisations |
| title_full_unstemmed | Public relations via Twitter : an analysis of South African commercial organisations |
| title_short | Public relations via Twitter : an analysis of South African commercial organisations |
| title_sort | public relations via twitter an analysis of south african commercial organisations |
| topic | Film and Media Studies |
| url | http://hdl.handle.net/11427/13768 |
| work_keys_str_mv | AT moyolungile publicrelationsviatwitterananalysisofsouthafricancommercialorganisations |