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The antecedents and consequences of brand equity in the South African running shoe market
Marketers face the challenge with regard to the manner in which consumers perceive their brand. For the assessment of global brands in emerging markets, such as South Africa, progressive empirical research supports managerial approaches so consumer behaviour can be influenced and predicted in a prec...
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| Format: | Thesis |
| Language: | English |
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School of Management Studies
2016
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