Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Effects of content marketing on attitude formation in the South African energy drink market
The rapid technological innovation of the last decade has altered the way people understand and communicate information. The internet specifically has made possible unprecedented access to information which has added another dimension to consumer and marketing practitioner behaviour. The most salien...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
School of Management Studies
2016
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!