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The use of social media in business by women entrepreneurs in the KSA: The case of Instragram
There have been few studies done on Small and Medium Enterprises (SME) in the context of the Kingdom of Saudi Arabia. Furthermore, studies show that Saudi women entrepreneurs (SWE) are constrained and faced with challenges that inhibit the growth of their small businesses. Such challenges include cu...
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| Format: | Thesis |
| Language: | English |
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Department of Information Systems
2017
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