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Analysing the loyalty levels displayed by football fans: A case study on Cape Town City Football Club
According to conventional wisdom, football fans exhibit perpetual loyalty to the clubs that they choose to support. These prevailing beliefs are largely the product of the fanaticism and intense partisanship that fans display. However, in South Africa, the reality is that the majority of the footbal...
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| Format: | Thesis |
| Language: | English |
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Marketing
2018
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