Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
The use of social media by organisations when engaging with their online community: the collective storytelling phenomenon
The pervasive nature and use of social media has transformed society and this transformation has attracted significant attention from both industry and academia. The organisational implementation and use of social media are plagued with many challenges, leaving managers frustrated at not achieving t...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
Department of Information Systems
2018
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|