Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Investigating the Factors That Contribute to In-App Purchases in Online Gaming:The Stimulus-Organism-Response Model
Advancements in online payment mechanics has revolutionised the monetisation of online games. One such method known as In-App Purchases (IAPs) - small purchases of virtual goods for real world currencies, has become a popular method of increasing the profitability of online games. In-App Purchases a...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
School of Management Studies
2019
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|