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An exploration of strategies used by South African companies to expand into other African markets
Overall purpose of the study While literature highlights the growing importance of, and opportunities in, emerging markets (Joosub & Coldwell, 2016; Boateng, Wang & Wang, 2017; Oguji & Owusu, 2017), there is also significant research regarding the risks associated with these markets (K...
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| Format: | Thesis |
| Language: | Eng |
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Graduate School of Business (GSB)
2019
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