Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Examining the factors structures of brand loyalty of men’s deodorants among generation X and generation Y consumers in Cape Town
This study examines the structures and reliability of brand loyalty in men’s deodorant consumption, as suggested by Moolla’s (2010) framework. This is due to the fickle or disloyal nature of male Generation X and Generation Y deodorant consumers. Although, the subject of brand loyalty is popular, th...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
School of Management Studies
2020
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Examining the factors structures of brand loyalty of men’s deodorants among generation X and generation Y consumers in Cape Town
- Perceived risk barriers to online shopping : experiences of technologically enabled generation y consumers
- The role of gamification in shaping the brand loyalty of Generation Z consumers
- An investigation into brand loyalty, and the case for house brands in the emergent township market
- An Examination of Generation Z's Brand Loyalty: The Case of Gloria Jean's and Espressolab
- The effect of negative user-generated content on consumer-based brand equity : comparing brand loyal versus non-loyal customers in the luxury wine market
- Evoked nostalgia, personal continuity and behavioural outcomes: a study of Generation X and Y consumers in a South African context
