Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Exploring the relationship between organisational culture, brand, and word-of-mouth referral
The culture within an organisation affects organisational performance in a myriad of ways, but the existing research was found by this paper to only examine organisational culture’s effect on profitability. This narrow view creates a gap between culture as a starting point for performance, and profi...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
Centre for Film and Media Studies
2020
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Exploring the relationship between organisational culture, brand, and word-of-mouth referral
- Social media usage among South African DMOS to link brand identity and projected brand image
- Exploring the significance of employer brands in the attraction and retention of talent for South African organisations
- Building brand equity in a stigmatised market: a cannabis industry case study
- A critical evaluation of the congruence between brand image and brand identity within the green marketing space
- Influence of personal branding on career advancement for female executives
- Evaluating an androgynous brand extension: the gender identity/ gendered brand relationship and influencing factors