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Global versus local brands in South Africa: an empirical analysis of consumer perceptions
Global brands are increasingly expanding their footprint to developing countries, due to the promising opportunities that these countries hold; and as such, consumers are faced with the decision between global and local brands. In South Africa too, there has been an influx of global brands, which ha...
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| Format: | Thesis |
| Language: | English |
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School of Management Studies
2020
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