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Sustainable construction industry strategies in South Africa: Specialization vs Diversification

The construction and Civil Engineering industry is characterized by high risks, but equally high returns. The dynamics and complexities of this industry and its cycles, make it an extremely volatile and difficult industry to operate within. This is evident in the number of construction companies cur...

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Main Author: Lorimer, Brett Alan
Other Authors: Viruly, Francois
Format: Thesis
Language:English
Published: Department of Construction Economics and Management 2020
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access_status_str Open Access
author Lorimer, Brett Alan
author2 Viruly, Francois
author_browse Lorimer, Brett Alan
Viruly, Francois
author_facet Viruly, Francois
Lorimer, Brett Alan
author_sort Lorimer, Brett Alan
collection Thesis
description The construction and Civil Engineering industry is characterized by high risks, but equally high returns. The dynamics and complexities of this industry and its cycles, make it an extremely volatile and difficult industry to operate within. This is evident in the number of construction companies currently struggling to remain solvent, have gone into business rescue, and filed for bankruptcy. This industry has historically struggled to position itself effectively to deal with a down turning macro-economic environment - When it is good, it is very good, but when it is bad, it is very bad. Typically, there have been two differing strategies – Specialisation and Diversification. Specialisation, on the one hand, enables contractors to fine-tune their skill set and gear their businesses accordingly, to enhance their competitive edge. However, the result is concentration risk. Diversification however, enables contractors to become more risk-averse, and thereby less sensitive to the extremes of the cyclical nature that the construction industry is characterised by. The application of portfolio theory to a portfolio of construction projects was investigated, advancing the existing research done by Kangari and Riggs. Whilst most research has been limited to listed construction company performance, this analysis differentiates itself as it focusses on the intrinsic performance of actual construction projects (assets), which together form a portfolio. The theory is motivated by the concept that in order to value the stock, one must value the business. Construction companies should pay more careful attention to the selection of their projects. Critically, they should avoid becoming heavily invested in one type of construction, but rather to find a balance that will provide diversified risk benefits. Becoming more diversified can be achieved by investing in different types of construction projects - reducing specific risk. However, the most diversified position can only be achieved when investing outside the field of construction completely, and thereby reducing not only specific risks, but systematic risks too. This enhances sustainability in a way that the construction industry has not yet experienced.
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institution University of Cape Town (South Africa)
language eng
last_indexed 2026-06-10T12:33:45.686Z
license_str Not specified — see source repository
provenance_str_mv Harvested via OAI-PMH from UCTD — University of Cape Town Open Access Repository
publishDate 2020
publishDateRange 2020
publishDateSort 2020
publisher Department of Construction Economics and Management
publisherStr Department of Construction Economics and Management
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source_str UCTD — University of Cape Town Open Access Repository
spelling oai:open.uct.ac.za:11427/31809 Sustainable construction industry strategies in South Africa: Specialization vs Diversification Lorimer, Brett Alan Viruly, Francois Property Studies The construction and Civil Engineering industry is characterized by high risks, but equally high returns. The dynamics and complexities of this industry and its cycles, make it an extremely volatile and difficult industry to operate within. This is evident in the number of construction companies currently struggling to remain solvent, have gone into business rescue, and filed for bankruptcy. This industry has historically struggled to position itself effectively to deal with a down turning macro-economic environment - When it is good, it is very good, but when it is bad, it is very bad. Typically, there have been two differing strategies – Specialisation and Diversification. Specialisation, on the one hand, enables contractors to fine-tune their skill set and gear their businesses accordingly, to enhance their competitive edge. However, the result is concentration risk. Diversification however, enables contractors to become more risk-averse, and thereby less sensitive to the extremes of the cyclical nature that the construction industry is characterised by. The application of portfolio theory to a portfolio of construction projects was investigated, advancing the existing research done by Kangari and Riggs. Whilst most research has been limited to listed construction company performance, this analysis differentiates itself as it focusses on the intrinsic performance of actual construction projects (assets), which together form a portfolio. The theory is motivated by the concept that in order to value the stock, one must value the business. Construction companies should pay more careful attention to the selection of their projects. Critically, they should avoid becoming heavily invested in one type of construction, but rather to find a balance that will provide diversified risk benefits. Becoming more diversified can be achieved by investing in different types of construction projects - reducing specific risk. However, the most diversified position can only be achieved when investing outside the field of construction completely, and thereby reducing not only specific risks, but systematic risks too. This enhances sustainability in a way that the construction industry has not yet experienced. 2020-05-06T11:57:00Z 2020-05-06T11:57:00Z 2019 2020-05-06T01:42:01Z Master Thesis Masters MSc https://hdl.handle.net/11427/31809 eng application/pdf Department of Construction Economics and Management Faculty of Engineering and the Built Environment
spellingShingle Property Studies
Lorimer, Brett Alan
Sustainable construction industry strategies in South Africa: Specialization vs Diversification
thesis_degree_str Master's
title Sustainable construction industry strategies in South Africa: Specialization vs Diversification
title_full Sustainable construction industry strategies in South Africa: Specialization vs Diversification
title_fullStr Sustainable construction industry strategies in South Africa: Specialization vs Diversification
title_full_unstemmed Sustainable construction industry strategies in South Africa: Specialization vs Diversification
title_short Sustainable construction industry strategies in South Africa: Specialization vs Diversification
title_sort sustainable construction industry strategies in south africa specialization vs diversification
topic Property Studies
url https://hdl.handle.net/11427/31809
work_keys_str_mv AT lorimerbrettalan sustainableconstructionindustrystrategiesinsouthafricaspecializationvsdiversification