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Mining a large shopping database to predict where, when, and what consumers will buy next

Retailers with electronic point-of-sale systems continuously amass detailed data about the items each consumer buys (i.e. what item, how often, its package size, how many were bought, whether the item was on special, etc.). Where the retailer can also associate purchases with a particular individual...

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Bibliographic Details
Main Author: Halam, Bantu
Other Authors: Durbach, Ian
Format: Thesis
Language:English
Published: Department of Statistical Sciences 2020
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