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Exploring the Factors that Impact on the Attitude to Purchase: A spotlight on counterfeit luxury handbags among Durban's emergent Black Middle-class Females
Increased sales of counterfeit luxury branded handbags are a significant transnational concern. Research effort concerning understanding this purchase behaviour has largely been contextualised outside of Africa, with varying results relating to the impact of attitude on the purchase decision-making...
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| Language: | English |
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School of Management Studies
2021
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