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Digital media to inspire and sustain sport participation in urban areas
This research looks to understand the role digital media plays to inspire and sustain sports participation and how digital media could be used as a socially inclusive tool. The study explores if strategically packaged digital media could be used in a socially inclusive way to increase or sustain spo...
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| Format: | Thesis |
| Language: | English |
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Graduate School of Business (GSB)
2021
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