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The impact of branding on support intentions towards supported social enterprises: The case of The Big Issue South Africa
A rising problem for social enterprises within South Africa is that consumers tend to display mixed interests towards their marketing campaigns. The technological revolution has allowed consumers to become more adept and ethically sensitised at identifying deceptive marketing ploys. In light of the...
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| Format: | Thesis |
| Language: | English |
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School of Management Studies
2021
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