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#EvenMore than just a brand of soap: a case study analysing LUX soap's use of Instagram
This research investigates the ways in which Unilever's LUX soap has repositioned their brand away from their historical association with beauty pageants. This research aims to unpack the ways in which Instagram is utilised by LUX soap to effectively communicate a distinct brand personality. This re...
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| Format: | Thesis |
| Language: | English |
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Centre for Film and Media Studies
2021
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