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Privacy, Self-Sovereign Identity Technology and the Willingness to Provide Personal Information

The internet has caused an unprecedented increase in the amount of personal information that is available online. This personal information has been harnessed directly by companies, to provide targeted marketing to 3rd parties. It can also be used for a company's own internal marketing communication...

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Bibliographic Details
Main Author: Hendricks, Matthew
Other Authors: Hirschfelder, Benedikt
Format: Thesis
Language:English
Published: School of Management Studies 2021
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