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The effect of sponsorship disclosure on consumers perception of source credibility and the likelihood to recommend organic hair care products
Influencer marketing has made its way to the forefront of online marketing due to the rapid expansion and usage of social media platforms. Despite the increased adoption of influencer marketing, the effect of sponsorship disclosure on source credibility remains under-researched in academia. This stu...
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| Format: | Thesis |
| Language: | English |
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Marketing
2022
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