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A quantitative analysis of Augmented Reality visual merchandising on online purchase intention: A consumer neuroscience approach
The rapid evolution of e-commerce has led retailers to fixate on how to differentiate themselves and provide an enhanced and engaging experience for their customers. In this dynamic industry, emerging technologies and innovation have become crucial for maintaining a competitive advantage. The purpos...
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| Format: | Thesis |
| Language: | English |
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School of Management Studies
2023
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